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Posts tagged ‘Fashism’

Social Web Shopping

A new site called Fashism, is for those who need fashion advice. Ashton Kutcher helped fund the site through his fund, A-Grade Investments. Fashism is a social shopping site and mobile application that has gained followers because it give me an immediate answer from fellow fashionistas who can give an answer to “Would you wear this on a first date?” or “Do these leopard shoes match my jacket?” Those who are members of the site can leave comments and rate and outfit by clicking “I like it” or “I hate it.” “We wanted to get mobile and social people who understood what we were doing as well as fashion people,” said Ashley Granata, co-founder and chief marketing officer of the company. Read more of the article at nytimes.com

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